BentoSMB Blog

key in door real estate open house

Compliment Your Open Houses With Smart Email Marketing

August 18, 2017

August 16, 2017 Are you currently using an email system as part of your marketing strategy? If not you should be. MailChimp is a great (and free) place to start. If you’ve already been using MailChimp and are looking for even more functionality and features, have a look at Drip. One small example of how […]

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free stock photos

Our Top 5 Sources for Free Stock Images

August 15, 2017

August 16, 2017 There are thousands of sources online for imagery; at BentoSMB we often use shutterstock and iStock and in a perfect world, you would set aside a budget for stock photography, or even better, hire a photographer for an afternoon to take your own photographs. But we understand that that perfect world of the endless […]

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Facebook pixel

Generate More Real Estate Business Using the Facebook Pixel

August 8, 2017

August 8, 2017 You’ve developed a great brand, website, and content marketing strategy, and it’s resulting in increased traffic to your website. A prospect is doing some research on local real estate agents and they come across you and your site. They like what they see, but they’re not ready to commit yet. They leave […]

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landing

Why You Should Be Using Landing Pages

August 3, 2017

August 3, 2017 One mistake we see many business owners and entrepreneurs make when setting up their online ads, is they don’t link them to a landing page. They go through the effort of setting up an ad, targeting an audience, and spending the money, but when a user clicks on the ad it takes […]

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strategy

Content Strategy vs. Content Marketing: Do You Know the Difference?

August 3, 2017

Content marketing and content strategy are often referred to interchangeably. The issue with using them interchangeably is that they don’t actually refer to the same thing. They’re different concepts and processes, and require different skills and thinking. Content strategy refers to the big picture. Content marketing refers to the smaller “how” pieces. Clear as mud?

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Stand Out From Other Realtors – Develop Your Own Brand

July 31, 2017

Real Estate is unique from many other professions in that, while you may work for a larger brokerage or company, chances are you work and grow your own book of business, and you are very much the name and face of the business that you develop. With so much competition, it’s important to do whatever you can to differentiate yourself and your business from the rest of the pack.

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