Black Friday Cyber Monday (BFCM) is coming up and there is no time like the present when it comes to preparing your store. Planning a BFCM promotion can be a daunting task, especially if you’re new to e-commerce. Here are a few ways to get started and some things to keep top of mind as you set out on your BFCM journey!
While we are in countdown mode for BFCM, there is still time to plan your promotions, workflows, and marketing efforts to execute your deals with excellence.
So, where do you even begin? Start by looking at what type of promotion you would like to offer. Do you have a new product you want to push? Are you a new store just getting started? Do you have seasonal inventory you want to clear out before the holidays? Maybe a cross-promotion with another product or business?
Take a look at your products and decide how you want to tackle your promos. Take time to sit down and make a plan. Writing it out will help you organize your thoughts and keep you accountable as you work toward your goal, whatever it may be.
When it comes to your BFCM promotions, especially if you’re new to the e-commerce space, keep it simple. Choose one great deal and work from there. Don’t make your promotions too complex or cluttered. Not only will this be a nightmare for you to manage, but it may be confusing and overwhelming for your customer as well, and could impact your conversion rate. Be clear, communicate the offer effectively, and don’t try and do too many things at once.
Take Shopify’s suggestion, “Once customers come for the “doorbuster”, there’s a chance they’ll pick up a few other items on their way to the checkout. Occasionally this product serves as a loss leader, with the difference being made up by customers adding more to their cart than they would have without the flagship product’s deep discount.”
This a great way to get people in the door and move other inventory you may have. So, pick one deal to start and build from there.
We cannot stress the importance of this enough. Test, test, test! Make sure your codes, buttons, links, checkout are all working seamlessly. Go through step by step and make sure everything is clean and functional. Test it over and over until it’s perfect.
BentoSMB once had a merchant contact us wondering why no one was converting on their site. Turns out a pretty significant call to action was formatted poorly and was hidden. People weren’t converting because a poorly designed button was difficult to see. Simple fix, but very damaging to their sales.
Have a colleague, friend, or family member go through your site and look for any issues like this. You might be surprised by what they catch.
Mobile sales are increasing rapidly overall and BFCM is no exception. Mobile shopping is the new normal according to Shopify and they have the numbers to back it up:
“Mobile shopping has firmly established itself as the new normal, with 66% of sales from Shopify merchants happening on mobile during BFCM versus 34% on desktop.”
How does your store look on mobile? When is the last time you tested a checkout on your phone or tablet? As we said above with testing, ensure your mobile experience is flawless. Go through a purchase and make sure everything is clear for your customers and functions.
Shopify has a wealth of information when it comes to e-commerce and running your store effectively throughout the year. They have put together a comprehensive checklist that you can take a look at HERE.
They have outlined a strategy to ensure you have a successful BFCM and we can’t recommend reviewing it enough.
Start there and if you have questions don't hesitate to reach out to us.
Whether this is your first BFCM or you’re a seasoned pro, we want you to go out there with the confidence and tools to succeed.
Have questions about BFCM or the upcoming holiday season? Get in touch with our team HERE!
**Please note we are fully booked for major development tasks on stores before BFCM 2019. Get in touch TODAY for small customizations to your store before the holiday season**