CASL Is Coming | What You Need to Know Before July 1st 2017

CASL Is Coming | What You Need to Know Before July 1st 2017

June 21, 2017

While CASL (Canadian Anti-Spam Legislation) has been around since 2014, the program will be fully rolled out as of July 1st, 2017. CASL was launched with the purpose of reducing unwanted spam to Canadian consumers via email, text, and social media messaging.

If you communicate with customers through email or direct message than the July 1st date should be on your radar.

Here's what you need to know.

CASL Infographic

 What Do You Need to Do?

Before you send your next commercial electronic message (CEM) you must make sure you have:

  1. Obtained consent (implied or express) from the person to whom the CEM is sent.
  2. Included your contact information (i.e. email and mailing address) in the CEM.
  3. Included an unsubscribe mechanism in the CEM.

First of all, make sure to refresh yourself and your team on these 3 points and ensure they are being met. MailChimp and other email management systems have templates that make these tasks easy to complete.

Second, set up policies and processes for your business surrounding CASL. Ensure compliance is being met with every staff member.

The Cost of Non-Compliance with CASL

Non-compliance with CASL can have very real financial implications for your business. After July 1st the penalties are in full effect. Here is a penalty breakdown from the BDC:

"Failure to comply with CASL can lead to tough penalties for individuals up to $1 million, and corporations up to $10 million, for violating its provisions."

Ensure you are meeting CASL compliance. Even for a small business, it is essential. Non-consensual communication, whether explicitly marketing or not, is a CASL violation.

 CASL Four Tips Infographic

How to Take Action

Knowledge is power! Train your staff, create policies, and have a discussion about CASL and its requirements as a team.

Implement a CRM. A customer relationship manager allows you, the business owner, to manage the emails and communication going out to leads. Keep tabs on your communication and stay compliant.

Want more information on this legislation and its implications? Read this article from the BDC.

Want to talk about your email marketing strategy? Connect with us here.

Also in BentoBlog

How to Run a BFCM Promo Like a Pro
How to Run a BFCM Promo Like a Pro

November 08, 2019

When it comes to running a successful BFCM promotion, there are a lot of things to keep in mind and it can be intimidating to even get started. We curated some resources that might be able to give you a nudge in the right direction. Let's dive in!

Read More

BFCM is just over a month away! Get ready with this.
BFCM is just over a month away! Get ready with this.

October 22, 2019

Black Friday Cyber Monday (BFCM) is coming up and there is no time like the present when it comes to preparing your store. Planning a BFCM promotion can be a daunting task, especailly if you’re new to ecommerce. Here are a few ways to get started and some things to keep top of mind as you set out on your BFCM journey!

Read More

Our New Website and Services are Here
Our New Website and Services are Here

October 07, 2019

It’s been a long time coming, but our new website is finally here. Bento has been so busy with custom app and store building projects that our own internal project took some time to get off the ground. Our team spent evenings and weekends making sure our new Shopify site was developed and ready to go before year-end.

Read More