Facebook News Feed Changes | What You Need to Know

Facebook News Feed Changes | What You Need to Know

July 06, 2016

Last week, Facebook announced changes to the way it serves up your News Feed. In an effort to bring users more relevant content, News Feeds will now more favourably show content from friends and family.

Social media icons showing on home screen of smart phone.

What Does This Mean for You?

This is big news for brands and publishers whose content will now show up less prominently. Facebook's goals with this shift are to bring users more of the content they want, and less of what they don't. Users expressed concern, rightfully so, that they were missing major updates and announcements from friends. Instead, consumers were receiving content that was not relevant.

Facebook icon shown on mobile phone screen.

An article from Buffer writes, "This update is likely to affect all types of content posted by brands and publishers, including links, videos, live videos, and photos. Facebook said it anticipates that this update may cause reach and referral traffic to decline for many Pages who’s traffic comes directly through Page posts."

So, good news for the average Facebook user looking to stay up to date with friends and family, and not so good news for brands looking to get their content in front of consumers.

Want More Details:

Read the full article from Buffer here.




Also in BentoBlog

How to Prepare for a Less Than Normal BFCM
How to Prepare for a Less Than Normal BFCM

November 18, 2020

Needless to say, the year 2020 has been a cluster. Businesses are feeling it. Families are feeling it. Individuals are feeling it. We're feeling it too. Our strategy hasn't been all that unique. We're taking it day by day, one project at a time, one small businesses at a time.

Read More

A bowl of butternut squash soup.
The Why Behind our Recipes App

July 30, 2020

Earlier this year Shopify launched the Shopify App Challenge. The brief, create an app that helps solve a challenge amplified by COVID-19, but that would also have staying power beyond the pandemic crisis. We knew, without a doubt, that we wanted to be a part of this challenge. So, our small team set to work building our second public Shopify application, Recipes.

Read More

Keeping Your Business Going During COVID-19
Keeping Your Business Going During COVID-19

April 29, 2020

COVID-19 has forced individuals and businesses around the world to pivot and adapt in an unprecedented way, in an extremely short period of time. Shopify has been a huge resource from day one of this pandemic for business owners and we've compiled some of their advice here for you.

Read More