Last week, Facebook announced changes to the way it serves up your News Feed. In an effort to bring users more relevant content, News Feeds will now more favourably show content from friends and family.
This is big news for brands and publishers whose content will now show up less prominently. Facebook's goals with this shift are to bring users more of the content they want, and less of what they don't. Users expressed concern, rightfully so, that they were missing major updates and announcements from friends. Instead, consumers were receiving content that was not relevant.
An article from Buffer writes, "This update is likely to affect all types of content posted by brands and publishers, including links, videos, live videos, and photos. Facebook said it anticipates that this update may cause reach and referral traffic to decline for many Pages who’s traffic comes directly through Page posts."
So, good news for the average Facebook user looking to stay up to date with friends and family, and not so good news for brands looking to get their content in front of consumers.
Read the full article from Buffer here.