How to Run a BFCM Promo Like a Pro

November 08, 2019

Ready to Promo?

Black Friday is HUGE for online businesses with total sales in the United States reaching $7.9 billion dollars last year.

When it comes to running a successful BFCM promotion, there are a lot of things to keep in mind and it can be intimidating to even start. We've curated some resources that might be able to give you a nudge in the right direction. Let's dive in!

Get Inspired

Feeling a bit burnt out when it comes to your business? Not feeling energized about your BFCM promotions and need some inspiration? We get it.

Every business owner can tell you that there are highs and lows. Sometimes you'll be super motivated and full of creative idea after creative idea. Then, you'll hit a wall and feel like you are spinning your wheels.

We find reading, watching, and learning are great ways to kick start your creativity and passion once again. It could be a podcast, a lecture, an article, or a book, but we can't recommend learning a new skill or idea enough. Get out of your comfort zone and take some inspiration from a new way of thinking.

To see some of the inspiring stories from merchants courtesy of Shopify click here. 

Get Creative

You may have a promotion idea top of mind, but maybe it's the same offer you ran last year...and the year before that. So, if you're looking for ways to switch up your marketing and promotion efforts, now is your chance.

In case you missed it, Shopify has put together a really thorough BFCM checklist for business owners. We recommend giving it a run through and see where you can make improvements before the shopping madness begins. See the full checklist from Shopify here. 

We also came across marketing ideas from Oberlo for BFCM. Take a look at their 15 marketing ideas here.

Get Smart

Before you make any moves in your BFCM plan, make sure you get smart about your data. Leveraging analytics is so extremely powerful and all too often overlooked, too busy to five into intimidating spreadsheets and reports. Make time to look at your data and draw some findings from it.

To get a helping hand understanding analytics and reporting in Shopify, click here.

If you're looking for some way to accelerate your sales and efficiency on BFCM, the answer may be in an app.

Our friends at Bold Commerce have created a quiz to determine which of their apps might be right for you as you approach BFCM. Take the BFCM Quiz here! 

We also made a nifty little app that allows you to create and save draft orders in Shopify POS. Check it out here!

For more app ideas to help you drive conversions this BFCM take a look at this blog post here from Shopify. 

When in Doubt...Get Help!

So, you've got some new ideas to get inspired, install a new app, and maybe try out a different promotion or offering that you have before. You may find you need a Shopify Expert to help finesse some of the details. If that's the case, feel free to reach out to us through our Shopify Experts profile here!

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