We all know the importance of having a blog when it comes to content marketing and connecting with your audience. Having good content, and sharing it with your audience is so important. Even though we are aware of this, so often making time to blog falls to the bottom of the to-do list. When it comes to content, consistency is king.
Here are a few tricks to help you start a blog for your business today.
Before you can begin writing and showcasing your content, you need a platform. Most website platforms will have some kind of blogging app within them.
Something most people don't know about Shopify is that it has a full-fledged blogging system built into it, right out of the box. The blog post your reading right now is coming to you from Shopify. We love the simple interface and it's easy to add and set up new posts.
While we love Shopify to manage our blog, there are lots of other options out there too. Do your research and choose the option that makes sense for you. Once you have your blog set up, it's time to move on to step two.
Now it's time to think about your content and more clearly define who you are trying to reach. Start to brainstorm topics for your blog. I recommend creating a Google Sheet file or other spreadsheet to house ideas and published posts (URLs, dates etc.) when the time comes.
During this planning stage, take some time to think about who you are writing for. Who are you trying to reach with your posts? What do they value? What will they find interesting? Keep these different personas in mind as you write each post for your blog. I recommend writing down your buyer personas so you have clearly defined audience types and can go back to them.
Make sure you speaking to a specific persona with your content. If you have more than one type of audience, which is often the case, make sure you are speaking to all of them equally and targetting and tailoring content to suit their needs and wants.
For more advice on creating buyer personas check out this blog from Shopify on the topic.
Create a blogging schedule. Determine how often you are going to post throughout the month and on which day. Write this down and create a schedule in your Google Sheet file. Set out dates and topics and authors (if you have more than one person writing).
Once you have set out your plan, make sure you hold yourself and your team accountable. Set up recurring calendar reminders to prompt you to write. Schedule time and make it a priority. This is perhaps the most challenging part. Sticking with it can be tough. Don't set overly ambitious goals to start off. Aim for 1 or 2 posts a month and work up from there.
Hold yourself accountable!
Finally, sharing and promotion of your posts are key. You can have the best blog content in the world, but if you don't tell anyone about it, what purpose does it really serve? Make sure to share and promote your content on all of your social channels.
You will want to connect this content creation to a larger marketing strategy for your business. To get started with creating a marketing plan check out this blog post from Shopify.
We hope these tips help you get started with a business blog!
Earlier this year Shopify launched the Shopify App Challenge. The brief, create an app that helps solve a challenge amplified by COVID-19, but that would also have staying power beyond the pandemic crisis. We knew, without a doubt, that we wanted to be a part of this challenge. So, our small team set to work building our second public Shopify application, Recipes.