Longer Tweets Are Here | What It Means for You

Longer Tweets Are Here | What It Means for You

October 06, 2016

Earlier this month, Twitter rolled out its 140 character Tweets across the board. There are 4 main changes to Twitter's model, summed up perfectly by Buffer. Here they are and what they mean for your business.

Woman typing on an iPhone with pink case.

4 Major Changes to Your Tweets

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. [Editor’s note: It appears this update hasn’t quite been rolled out yet]
  • Media attachments: A URL at the end of Tweets generated from attaching photos, a video, GIF, poll, Quote Tweet, or DM deep link will not count towards the character limit (URLs typed or pasted inside the Tweet will be counted towards the character limit as they do today).
  • Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
  • Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.

 Young man holding iPhone

What This Means for You (And Your Business)

Mention Away!

So, what does this mean for your business? In short, It's great news. These longer Tweets give you room to have meaningful conversations with key influencers and consumers in your space. You have more room to reply and engage with those interacting with your content. You can mention influencers and not waste character count on their username.

Add More Photos!

Now that photos no longer take up characters from the precious character count, you can, and should, add images anytime. Tweets with images are far more likely to be engaged with, so consider adding images to most, if not all, of your business Tweets.

We hope you have fun on Twitter and leverage the capabilities of this more flexible character count!

Read more about how to hashtag your Tweets effectively here!




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