Earlier this month, Twitter rolled out its 140 character Tweets across the board. There are 4 main changes to Twitter's model, summed up perfectly by Buffer. Here they are and what they mean for your business.
So, what does this mean for your business? In short, It's great news. These longer Tweets give you room to have meaningful conversations with key influencers and consumers in your space. You have more room to reply and engage with those interacting with your content. You can mention influencers and not waste character count on their username.
Now that photos no longer take up characters from the precious character count, you can, and should, add images anytime. Tweets with images are far more likely to be engaged with, so consider adding images to most, if not all, of your business Tweets.
We hope you have fun on Twitter and leverage the capabilities of this more flexible character count!
Read more about how to hashtag your Tweets effectively here!