New Year, New Goals for Your Business

New Year, New Goals for Your Business

December 30, 2016

With the start of the new year, goal setting and resolutions are on the brain. We all set personal goals this time of year; to eat better, make a job change, or hit the gym. We spend lots of energy on personal targets (Pinterest boards of motivational quotes anyone?), but do we spend even half the time setting targets for our own small businesses?

The answer should be yes!

Whether you're setting goals this year for the first time or the 100th time, we have some helpful hints for how to set smart goals that will guide you toward the year you want to have.

Here are 3 principles to guide your goal setting this year.


Look back at 2016 and think about the year you had; goals you met, and the goal that slipped through your fingers. Are there things you achieved that you want to expand upon, or were there dead ends that took up a lot of your bandwidth? Taking this time to reflect is paramount in setting effective goals for next year.

Woman reading and drinking coffee.

Clear Goals

When setting your goals, make sure they are SMART goals. SMART goals are specific, measurable, action-based, realistic, and time bound. Think about what you want to achieve this year and keep these parameters in mind. There is lots of material out there on how to set these, so I won't bore you with it here. To learn more about smart goals see the definition here.

Woman working at a desk on Apple laptop.

Get Organized

Organization is essential in reaching your goals. Whether it's your files, your inbox, or your desk covered in post-it notes, take some time as the year winds down to get yourself organized and ready to take on new challenges.

Even if you can't get everything sorted out in a day, add monthly, bi-weekly, or weekly reminders to focus on your trouble areas. If your desk is always getting out of control and unmanageable for example, take 15 mins every Friday to tidy, so you can start the next week on the right foot. It seems silly, but little changes like this can help you maintain clarity and a sense of calm as you work toward more important targets.

Woman writing down goals in journal.

We hope you have a productive goal setting session this year! Remember to take downtime to recharge and enjoy time with friends and family.

Happy New Year!

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