Why You Need to Register Your Business With Google My Business

Why You Need to Register Your Business With Google My Business

October 27, 2016

Often times I'm in a rush to find out the hours of operation for a local business. I usually don't know the business's website URL by heart. Most of the time, I do a quick internet search. You've probably, like me, done this 1000 times.

If the business I'm interested in has registered their business with Google My Business I can see all the information I need right from Google, which is amazing. If it's not registered, or not claimed, information may not appear on the right-hand side at all or may be inaccurate.

To ensure your small business is putting its best foot forward we recommend taking the necessary action to register your business with Google My Business. Here's what you need to know!

Shop closed sign hanging in window.

Benefits of Google My Biz

Google My Business allows your business to have its own dedicated section on the search page. This includes a listing of pertinent information related to your business.

The most common type of information listed includes the business address, hours of operation, phone number, reviews, and popular times. There is also a handy button that links straight to the business website. There is also a button to get directions through Maps. You are able to add a lot of different information with Google My Business including adding 360-degree virtual tours of your business.

Screen shot of Google for Business Homepage.

How It Works

When you’ve signed up for Google My Business you have access to a dashboard area where you can see all the information related to your account.

Within the dashboard, you are able to update your business details (phone number, hours of operation, photos, etc.). You can also read and respond to reviews your business receives.

Registering also provides you with many analytics and insights such as the number of times customers find your business online and the number of clicks visitors make on your business’s phone number and website links.

Woman handing baked good to customer at bakery.

Sign Up Today

Signing up for Google My Business is quick and easy. All you have to do is tell Google which business within Maps is yours, verify who you are with a phone call or letter, and double check that your business details are correct. If your business is not yet registered, sign up now!

Next Steps

Want to go one step further? Read how to set up your business’s website with Google Analytics to get a more in-depth analysis of your website activity.

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