You may have heard the term bounce rate thrown around by your web developer or IT guru. You may have also had absolutely no idea what they were referring to or why you should care. In this post, we'll explain what your bounce rate is, why you should care, and how to improve your rate if it's too high.
When it comes to your business you may assume you don't know the first thing about online ads, but that's not true. You know much more than you realize. Think about your daily browse through Facebook, Twitter, Instagram, Pinterest, or Google. Whichever platform you find yourself on the most, you have surely noticed a relevant or interesting advertisement at some point.