Why You Should Be Using Landing Pages
August 04, 2017

Why You Should Be Using Landing Pages

One mistake we see many business owners and entrepreneurs make when setting up their online ads, is they don’t link them to a landing page. They go through the effort of setting up an ad, targeting an audience, and spending the money, but when a user clicks on the ad it takes them to a general page, such as the site’s home page (or worse - we’ve seen ads linking to 404 pages), instead of a page that is optimized for getting users to do whatever it is you want them to do.

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Content Strategy vs. Content Marketing | Do You Know the Difference?
August 03, 2017

Content Strategy vs. Content Marketing | Do You Know the Difference?

Content marketing and content strategy are often referred to interchangeably. I even find myself using them incorrectly in conversation sometimes; it’s so easy to slip as they obviously sound so similar, and are very closely related in practice. The issue with using them interchangeably is that they don’t actually refer to the same thing. They're different concepts and processes and require different skills and thinking.

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CASL Is Coming | What You Need to Know Before July 1st 2017
June 21, 2017

CASL Is Coming | What You Need to Know Before July 1st 2017

While CASL (Canadian Anti-Spam Legislation) has been around since 2014, the program will be fully rolled out as of July 1st, 2017. CASL was launched with the purpose of reducing unwanted spam to Canadian consumers via email, text, and social media messaging.

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Bounce Rate | What It Means and How to Improve It
April 17, 2017

Bounce Rate | What It Means and How to Improve It

You may have heard the term bounce rate thrown around by your web developer or IT guru. You may have also had absolutely no idea what they were referring to or why you should care. In this post, we'll explain what your bounce rate is, why you should care, and how to improve your rate if it's too high.

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Choosing the Best Web Host for You
April 10, 2017

Choosing the Best Web Host for You

If you are looking to set up a website or multiple websites, you are going to have to select a web host that can meet your needs. There are many hosting providers out there that offer a range of different products, services and pricing models. Here are some considerations you should make when selecting the best web host for you.

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Why Fast Websites Lead to More Conversions
February 20, 2017

Why Fast Websites Lead to More Conversions

In a time where people get to watch any show on Netflix or purchase any item on Amazon, it is obvious people want things instantaneously. It should come as no surprise that fast loading websites are now necessary. Fast websites improve both the user experience and performance of your website.

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Boosting Your Customer Support with Zendesk
January 30, 2017

Boosting Your Customer Support with Zendesk

In the coming months, we are moving all of our customer support to a ticketing system, specifically Zendesk. Many businesses still rely on using regular email to conduct customer support, however that will only work for so long. Take a look at what was happening, why we decided to switch, and how we decided on Zendesk.

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How to Make Sure Your Online Ads Rock
January 17, 2017

How to Make Sure Your Online Ads Rock

When it comes to your business you may assume you don't know the first thing about online ads, but that's not true. You know much more than you realize. Think about your daily browse through Facebook, Twitter, Instagram, Pinterest, or Google. Whichever platform you find yourself on the most, you have surely noticed a relevant or interesting advertisement at some point.

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New Year, New Goals for Your Business
December 30, 2016

New Year, New Goals for Your Business

Whether you're setting goals this year for the first time or the 100th time, we have some helpful hints for how to set smart goals that will guide you toward the year you want to have. Here are 3 principles to guide your goal setting this year.

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